Online dating personals 2016 copyright

Tinder is marketed as a social networking app that is typically used as a dating app or for making new friends in new places (Newall, 2015).The app is designed to be quick and easy to use, with a simple platform that is sleek and visually attractive.The sociocultural context in which women find themselves continues to involve elements of both pleasure and danger (Farvid & Braun 2013; Vance, 1984).Such contradictions provide the backdrop within which women traverse technologically mediated domains such as Tinder, online dating and mobile dating.

But such risks and acts of violence reside in the offline world and are facilitated by gendered power relations that abound in a patriarchal social and cultural context (Gavey, 2005).In what continues to be a society governed by patriarchal power relations, struggles against sexual assault and gender-based violence remain life-threatening risks for women (Gavey, 2005; Vance, 1984).At the same time as women are encouraged to explore their sexuality and be sexually active, explorative and experienced (Farvid, 2014; Farvid & Braun, 2006) they are warned against, and live in a context where, there are real material risks associated with doing so (Farvid & Braun 2013, 2014).This discourse positions men as sex-driven and women as offering up their sexuality to men in exchange for children and the security of a home life (Hollway, 1989).Finally, the permissive discourse posits that both men and women have a desire for sex and a right to express their sexuality, in any way they please, as long as it is among (consenting) adults and no one gets hurt (Braun, Gavey & Mc Phillips, 2003).

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Since its launch in 2013, Tinder has become one of the most widely used mobile dating applications (apps) globally (Lapowsky, 2014).

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